It’s important for an actor to have diverse headshots. Your “standard” headshot should undoubtedly show who you are on your everyday look, and your branding headshots should channel your brand through different characters.
I've noticed actors sharing their headshots on social media and asking friends for input on what roles they should pursue. While this can be helpful for newcomers still figuring out their brand, it’s important to take a different approach as you gain experience. Once you understand the types of characters you can and want to portray, it’s time to bring your brand into your headshot strategy. Knowing your brand before your photography session will help you choose the right wardrobe and define the character you want to embody, making the entire process smoother and more effective.
I have spent a lot of money swapping my Actors Access’ photos. At the beginning, they were all different pictures of me, but essentially the same character. Once I started auditioning and booking small roles (student films helped!) and saw what I was mostly being called in for, I began to understand how branding works and that not everyone fits “all looks.” I will never be able to portray the “all-American next-door girl,” just like not everyone can play the “Latina badass.” It’s imperative for you to understand and embrace who you are, with all your flaws. Those same characteristics that you see as flaws (too tall, too short, too fat, nose too big, teeth crooked, scars) might be just what the casting director is looking for. Make your uniqueness and imperfections work on your favor! Create your character around that individuality; make sure you love it and you stay consistent.
Your branding headshots can be both professional and expressive. You don’t need to go overboard with flamboyant styles to convey a comedic character, nor do you have to scowl to portray a tough individual. A subtle hint of emotion can make a significant impact. Remember, your brand goes beyond your wardrobe; even a small change in facial expression can create a powerful effect!
If you're looking to refine and promote your personal brand, consider taking classes or workshops. If you’re in or around the Savannah area, you’re in luck! Working actor William Mark McCullough offers an exceptional Branding and Marketing class for actors. In his workshop, you’ll learn how to fine-tune your professional image and discover effective strategies for marketing yourself to industry professionals. Actors who have taken his class and then come to me for headshots are well-prepared and know exactly what to bring. To learn more about Mark and his classes, click here: Savannah Actors Studio.
Just as I believe that a photographer should know how to light any subject in any lighting condition, I believe that a headshot photographer should help the actor feel comfortable in their own skin, represent them well in a picture, and help them get more auditions!
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